We’re two sisters, Hattie and Alice, who love sport. Our dad’s business has sponsored Coventry City (men) and Rugby Borough Women — and we got to help. It was brilliant.

Since we were little, we’ve supported loads of good causes with him: Coventry United Women, the foodbank, Netball Aid, local hospitals and more. We’ve even run football and netball evenings for girls to come and try something new.

But we started noticing something.

• More businesses sponsor men’s sport than women’s.

• We’re not here to blame anyone.

• We just want to celebrate the people who already back women in sport — and encourage more to join in.

What you’ll find here

The Wall of Fame

A big thank you to businesses who support women’s sport. You can see their logos, click through to their stories, and get inspired.

Play Your Part

If you want to help but don’t know where to start, we’ve made a simple list of brilliant clubs, teams and events that would love your support.

Back Them Both Accreditation

We’ve worked with Ian and Ewan O’Donnell to create the Back Them Both branding and badges. We hope it becomes a national celebration of equality minded businesses.

If you’ve supported women’s sport, tell us your story — you’ll inspire others and earn your Back Them Both status. If you’re a sports club and want to be listed on our “Play Your Part” page, get in touch. We’d love to help people find you.